This chapter builds on the previous chapter by examining the corpus in terms of the same four sections that were analysed previously (i.e. left-leaning broadsheets, left-leaning tabloids, right-leaning broadsheets and right-leaning tabloids). Where the previous chapter focused on language and representations that were shared by these sections, and so are characteristic of the press as a whole, this chapter instead focuses on differences between them. Specifically, the analysis uses the keywords approach to compare these different parts of the press against each other, with the resulting keywords signposting discourses and representations of obesity that are characteristic of each section of the press relative to the others.