This chapter examines the use of language and discourse that shames and stigmatises people with obesity and, conversely, that which could be viewed as reclaiming the concept, such as through fat acceptance and body positivity. In particular, the analysis focuses on how people with obesity are named, the characteristics that are attributed to them and the actions that they are represented as performing. This chapter also explores a theme that sits slightly outside of these foci but which emerged during the analysis; that of the ‘obese criminal’.