In early 1978, Towards the Great Civilization, the last pre-revolutionary book written by Mohammad Reza Shah, was published amid great fanfare. To be sure, from the early 1970s, he increasingly spoke of this ‘great civilization’ and its elements, a significant number of which are found in his first work, Mission for My Country (1961), in his trial balloon aimed at the ideologization of the monarchy, Pahlavism (1966–1967) penned by Manuchehr Honarmand, and in the ideology of the Rastakhiz Party of Shah and People founded in 1975. Expressing great optimism about Iran’s future, the shah portrayed this Great Civilization as an Iranian modernity superior to that offered by the liberal and capitalist West and the communist East.