In this concluding chapter, I discuss my overall findings and their implications. I draw three paired comparisons. Contrasting the first two cases, I find technology was especially important in determining the robustness of normative transformation. Contrasting the first two and third cases, I find normative transformation can occur even without a dedicated set of elite actors acting as ‘entrepreneurs’. Contrasting my approach with that of others, I find a focus on situated creativity, situational rather than personal agency, and a pragmatist view of action clarifies dynamics that are confusing in conventional constructivist theories. I also discuss how my approach may support investigations into other kinds of normative transformations, such as those involving diaspora communities and global governance. I finish by discussing how my findings and my approach support the projects of critical war and security studies and can inform activists and NGOs seeking to limit aggressive or militarised counterterrorism.