The academic debate which emerged after the first introduction of the IBF concerns either directly the formula, or matters closely connected to the balancing of conflicting rights by private online portals. The article reviews some positions and offers alternative views. In general, capabilities variance leads to an image of weakened or absent legitimacy of online content assessment only through the lens of the offline assessment framework, that is, when one wishes to ask the same questions and apply similar tools towards both domains. Legitimacy in the online domain may, however, originate from enforced consent, or it may have a default and undefined origin, which may lead to questioning the suitability of the legitimacy language online and its overall scope.