Immediately following World War II, none of the novels modernist scholars now consider to be William Faulkner’s major works were still in print.1 By 1950, however, paperback reissues of Faulkner’s novels were selling millions of copies. Understanding this sea change is the work of print culture studies, which focuses on all matters surrounding the appearance of an author’s work as a material artifact. Such studies examine not only the real capital generated by the publishing industry (from acquisition to marketing and distribution), but also the symbolic capital that accrues to the author, the publisher, and the consumer.