Access has become a keyword of the twenty-first century. However, even in the 1960s, government data collection and growing computational power facilitated new forms of statistical analysis that people thought could become new ‘intelligence’ systems. The legislative response to these threats were new data protection and information privacy regimes that included ‘data subject rights’ – mechanisms by which individuals could obtain access to information about them held by others, and rectify any inaccuracy. This type of transparency gave individuals a way to participate in the profiling regime, by attempting to ensure that the data used by profilers was accurate and relevant. Informed by the German constitutional concept of informational self-determination, limitations to profiling in data protection are premised on the idea that a person’s self-image ought to be the primary determinant of their identity. However, it is argued here that this approach loses traction as the profiling environment becomes more sophisticated.