This chapter argues that Imagist poetry participates in the historical process of finance capital by developing the semiotics for a new form of value: affective intensity. Pound’s and H. D.’s Imagist poetry renders the raw moment of impact between bodies, which provides the foundation for affective experience, as an object of poetic study, literary representation, and semiotic problem to be solved. Therefore, Imagism, along with philosophical and commercial endeavors during this time period, lays the groundwork for affect to emerge as a value form in literature and as a site of social, economic, and cultural struggle under twentieth-century capitalist structures of power.