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Published online by Cambridge University Press: 15 June 2021
Data analysis in cross-cultural research involves more than the preparation of the correct instructions to run a computer program of a statistical package. It is a link in the long chain of empirical research that starts with the specification of a theoretical framework and ends with drawing conclusions. Strategic decisions in the data analysis such as the choice of statistical techniques can only be made on the basis of a combination of substantive considerations such as the research questions or hypotheses involved and statistical considerations such as measurement level and sample size.
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