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Chapter 4 - Analysis

Published online by Cambridge University Press:  15 June 2021

Fons J. R. van de Vijver  and
Kwok Leung
Edited by
Velichko H. Fetvadjiev ,
Jia He  and
Johnny R. J. Fontaine
Fons J. R. van de Vijver
Affiliation:
Universiteit van Tilburg, The Netherlands
Kwok Leung
Affiliation:
City University of Hong Kong
Velichko H. Fetvadjiev
Affiliation:
Universiteit van Amsterdam
Jia He
Affiliation:
Universiteit van Tilburg, The Netherlands
Johnny R. J. Fontaine
Affiliation:
Ghent University
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Summary

Data analysis in cross-cultural research involves more than the preparation of the correct instructions to run a computer program of a statistical package. It is a link in the long chain of empirical research that starts with the specification of a theoretical framework and ends with drawing conclusions. Strategic decisions in the data analysis such as the choice of statistical techniques can only be made on the basis of a combination of substantive considerations such as the research questions or hypotheses involved and statistical considerations such as measurement level and sample size.

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Methods and Data Analysis for Cross-Cultural Research , pp. 64 - 137
Publisher: Cambridge University Press
Print publication year: 2021

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