Drawing on sources such as jestbooks, compilations of apophthegms, and treatises of wit, this chapter explores the interaction between memory and the affect of pleasure in the context of the early modern culture of jesting. The genre of the Renaissance jestbook, which owes its emergence to the humanist appetite for jokes, taps into the cultural memory of classical wit and medieval exempla as well as the collective memory of pre-Reformation festive culture. In England jestbooks proliferated as commodities on the print marketplace and were avidly consumed by social aspirants, keen to acquire wit and urbanity. Jestbooks were frequently marketed as vehicles of nostalgia for a "Merry England," a fabricated age of universal amity and concord. The jests themselves, however, often harness the legacy of agonistic wit to celebrate a form of civility in which conflict is transmuted into a contest of wit, evoking the shared pleasure of competitive play.