The focus of this chapter is on the importance of identifying the various incentives that promote self-control. Indeed, whether intrinsic or extrinsic, those reasons can provide numerous insights into how we can incite action to facilitate goal pursuit. Importantly, the issue of motivation is expansive, but the simple exercise of identifying the fundamental reasons driving our goals offers invaluable insight into the incentives that motivate us to satisfy those reasons and manifest our goals across a range of circumstances.