Book contents
- Frontmatter
- Contents
- Maps and Tables
- Acknowledgments
- The Marketing of Rebellion
- 1 INSURGENT GROUPS AND THE QUEST FOR OVERSEAS SUPPORT
- 2 POWER, EXCHANGE, AND MARKETING
- 3 FROM ETHNIC TO ENVIRONMENTAL CONFLICT: NIGERIA'S OGONI MOVEMENT
- 4 THE MAKING OF AN ANTIGLOBALIZATION ICON: MEXICO'S ZAPATISTA UPRISING
- 5 TRANSNATIONAL MARKETING AND WORLD POLITICS
- APPENDIX 1 NGO STANDARDS FOR SUPPORTING LOCAL MOVEMENTS
- APPENDIX 2 INTERVIEWS
- Bibliography
- Index
2 - POWER, EXCHANGE, AND MARKETING
Published online by Cambridge University Press: 24 May 2010
- Frontmatter
- Contents
- Maps and Tables
- Acknowledgments
- The Marketing of Rebellion
- 1 INSURGENT GROUPS AND THE QUEST FOR OVERSEAS SUPPORT
- 2 POWER, EXCHANGE, AND MARKETING
- 3 FROM ETHNIC TO ENVIRONMENTAL CONFLICT: NIGERIA'S OGONI MOVEMENT
- 4 THE MAKING OF AN ANTIGLOBALIZATION ICON: MEXICO'S ZAPATISTA UPRISING
- 5 TRANSNATIONAL MARKETING AND WORLD POLITICS
- APPENDIX 1 NGO STANDARDS FOR SUPPORTING LOCAL MOVEMENTS
- APPENDIX 2 INTERVIEWS
- Bibliography
- Index
Summary
To gain support, challengers must persuade overseas audiences with little at stake in a conflict to take a sustained interest and make sacrifices for the cause. They do so under unfavorable circumstances: pressed by powerful opponents; in competition with a host of other worthy movements; and in the face of limited attention and resources. Still, the promise of assistance attracts many local insurgents to the international realm. There they find an environment less receptive than many imagine. Certainly sympathy and concern about distant issues distinguish NGOs from profit-hungry multinational corporations and power-driven states. As their central missions, NGOs promote ideas, principles, or policies. Their recent proliferation has brought novel perspectives to global issues, enriching debates, widening choices, and improving outcomes. Taking action on behalf of the distressed is often one of their core values. And most NGO staff care deeply about the causes they champion. Yet NGOs at their root are organizations – with all the anxieties about maintenance, survival, and growth that beset every organization. In the formation of transnational relationships, these realities create frictions. No matter how cohesive their networks, local movements and transnational NGOs have distinct objectives, constituencies, and approaches, operate in disparate political settings, and are motivated by divergent needs.
Given this dualism, movement–NGO interactions are best seen as exchanges. The concept of exchange has long been used in social analysis, but its insights have not been plumbed by those who study transnational networks.
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- Information
- The Marketing of RebellionInsurgents, Media, and International Activism, pp. 14 - 53Publisher: Cambridge University PressPrint publication year: 2005