Book contents
- Market Studies
- Market Studies
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Acknowledgements
- Introduction: The Multiple Pasts, Presents and Futures of Markets and Market Studies
- Part I Market Designs and Market Misfires
- Part II Post-Performative Approaches to Studying Markets
- Part III Valuation
- Part IV Markets in Motion: Places and Spaces
- Part V The Secret Life of Market Studies Methods
- Chapter 19 Method Contestations in Marketography: From ‘Fly on the Wall’ to Methods ‘on the Fly’
- Chapter 20 The Camera Is an Engine: Ways of Seeing Perspective, Context and Reflexivity to Make and Shape Markets through Innovative Research Practice
- Chapter 21 Design Methods and Market Studies: Co-Design Methodology as Performative Research
- Chapter 22 Investigating Market Dynamics through the Online Trade Press: A Methodological Reflection
- Chapter 23 Digital Texts as Market Actors: A Semantic Network Analysis
- Part VI Broadening the Perspectives in Market Studies
- Part VII Future (Im)Perfect Markets
- Index
- References
Chapter 23 - Digital Texts as Market Actors: A Semantic Network Analysis
from Part V - The Secret Life of Market Studies Methods
Published online by Cambridge University Press: 22 November 2024
Book contents
- Market Studies
- Market Studies
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Acknowledgements
- Introduction: The Multiple Pasts, Presents and Futures of Markets and Market Studies
- Part I Market Designs and Market Misfires
- Part II Post-Performative Approaches to Studying Markets
- Part III Valuation
- Part IV Markets in Motion: Places and Spaces
- Part V The Secret Life of Market Studies Methods
- Chapter 19 Method Contestations in Marketography: From ‘Fly on the Wall’ to Methods ‘on the Fly’
- Chapter 20 The Camera Is an Engine: Ways of Seeing Perspective, Context and Reflexivity to Make and Shape Markets through Innovative Research Practice
- Chapter 21 Design Methods and Market Studies: Co-Design Methodology as Performative Research
- Chapter 22 Investigating Market Dynamics through the Online Trade Press: A Methodological Reflection
- Chapter 23 Digital Texts as Market Actors: A Semantic Network Analysis
- Part VI Broadening the Perspectives in Market Studies
- Part VII Future (Im)Perfect Markets
- Index
- References
Summary
How might researchers begin to tackle markets that are constructed through digital texts, and how might they do so within the richly descriptive tradition of Market Studies? This chapter introduces semantic network analysis (SMA) of digital texts. It discusses the use of SMA to map the rhizomic structures of discourse, to extract mental models of participants, and draw a shared cognitive map from dispersed discourses. Through the example of an empirical study, focusing on an art investment consultancy, it examines how these methods can contribute to Market Studies and other related fields. It concludes with reflections on the relationship between theory, research practice, and the performative work of market texts
Keywords
- Type
- Chapter
- Information
- Market StudiesMapping, Theorizing and Impacting Market Action, pp. 382 - 400Publisher: Cambridge University PressPrint publication year: 2024
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