In previous chapters of Part VI and in Part V we have been concerned mainly with the effects of the market on learning and enjoyment of work (or of the personal and social consequences of market behavior). Here we reverse the causal flow and focus on the effects on the market of giving priority to intrinsic work enjoyment, but quite without benefit of the straw man with genuine bones discussed in Chapter 19. There are four sections: For an appraisal of the comparative advantages of giving work satisfaction priority over consumer satisfaction, we turn first to some problems of comparing consumption of work pleasures with acquiring money to provide for the subsequent consumption of commodities (and leisure). The second section is devoted to the problems of market allocation of the factors of production, particularly labor, when intrinsic work enjoyment rather than pay is the major attraction of work. We then consider the implications for the usual market formula where work is a disutility of assigning positive utilities to work, devising formulae for net utility (1) when work is a pleasure, (2) when there are hidden costs, and (3) when the sense of duty is satisfied by work. Finally, we offer a brief comment on the symbiotic quality of intrinsic and extrinsic rewards in the market.

In concluding the chapter we complete our discussion of intrinsic and extrinsic rewards with a glance back at the main lessons learned in Part VI.