Chapter 1 focuses on the most common demands placed on magic by wider society during the late medieval and early modern periods. This chapter acts as the foundation for the rest of the book: it cements the idea of magic as a useful tool that could be employed for mundane or everyday purposes. It also establishes what these purposes generally were, using a statistical approach to gauge the popularity of certain services. As such, Chapter 1 is divided into sections covering the primary demands made on magic, including healing and unwitching; theft and goods recovery; love magic; and treasure hunting. Under each of these sections their fluctuating popularity is explored, as are the methods used to bring about the desired outcome.