This chapter understands the Linguistic Landscape (LL) as a flow of discourse in time. LL units are structured as texts, materials, and discourse, but the LL only unfolds when these units engage the sign instigator and the sign viewer in discourse in the public eye. Using the foodscape as a focal point, the boundaries between the LL and other social practices are examined. A review of LL research methodology examines the role of photographs and the photographer’s point of view, fieldwork approaches that include interviews and reflexive ethnography, and the position of quantitative analysis. The chapter discusses relationships between the material LL and online linguistic landscapes (OLL), examining language displays in the OLL and ways in which users transcend the apparent boundaries between the two. Pointing out the long history of representing the LL in literature, the chapter discusses James Joyce’s Ulysses for its portrayal of the outer forms of the LL and its representation of the inner world of characters who move through the LL. Recommendations are made for further expansion of the field geographically, temporally, materially, and ethnographically.