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9 - Leveraging Contractual Knowledge to Create and Preserve Value

Published online by Cambridge University Press:  15 March 2025

Robert C. Bird
Affiliation:
University of Connecticut
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Summary

A contract is an important tool for organizations to obtain and sell resources, and its value is typically measured by the benefit acquired through the exchange. Viewing a contract only through this instrumental lens, however, leaves significant value unrealized. A contract is not just a tool for acquisition, but also a mechanism for governance, an instrument of coordination, and a relational lever to build trust and familiarity over time. The chapter identifies how organizations can use their legal knowledge of contracts to generate a collaborative advantage for both parties. The chapter will first explore how a contract can be a source of cocreated collaborative advantage. It will then show that contracting parties build trust by going through three levels of trust in order to have a trust-based relational contract from which significant value can be harvested. Finally, the chapter will examine how firms can preserve contractual value when trusting relationships are either limited or absent.

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Chapter
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Legal Knowledge in Organizations
A Source of Strategic and Competitive Advantage
, pp. 202 - 222
Publisher: Cambridge University Press
Print publication year: 2025

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