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5 - Legal Knowledge in Competitive Environments

Value and Transformation Pathways

Published online by Cambridge University Press:  15 March 2025

Robert C. Bird
Robert C. Bird
Affiliation:
University of Connecticut
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Summary

The previous chapter summarized the first three pathways: avoidance, conformance, and prevention. These pathways represent conventional and widely used applications of legal knowledge. This chapter continues the presentation of the five pathways of legal strategy by introducing the remaining two pathways: value and transformation. The value pathway focuses on using legal knowledge as a source of value creation and capture. The transformation pathway perceives legal knowledge as a strategic asset, and uses that knowledge to reshape the market or the organization. These remaining two pathways are distinct because they enable acquisition of a competitive advantage, and in some cases a sustainable competitive advantage, in a fashion that most firms do not generally pursue.

Keywords

sustainable competitive advantagepathways of legal strategyorganizational behaviorvaluetransformation
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Chapter
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Legal Knowledge in Organizations
A Source of Strategic and Competitive Advantage
 , pp. 86 - 115
Publisher: Cambridge University Press
Print publication year: 2025

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