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5 - Digital Companies Driving Business Model Innovation in Emerging Markets

The Cases of Alibaba, Flipkart, Jumia, and Mercado Libre

from Part I - Drivers of Innovation in Emerging Markets

Published online by Cambridge University Press:  15 March 2021

By
Lourdes Casanova ,
Anne Miroux  and
Diego Finchelstein
Edited by
Fernanda Cahen ,
Lourdes Casanova  and
Anne Miroux
Fernanda Cahen
Affiliation:
Centro Universitario FEI, Brazil
Lourdes Casanova
Affiliation:
Cornell University, New York
Anne Miroux
Affiliation:
Cornell University, New York
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Summary

The past five years have seen a remarkable rise of entrepreneurial companies in digital technology. Chapter 5 examines this phenomenon through several case studies of e-commerce firms from various emerging economies: Alibaba (China), Flipkart (India), Jumia (Nigeria), and Mercado Libre (Argentina). It probes the business models aligned with the local environments these firms have honed, resulting in innovations such as pay-on-delivery, as well as different logistics and modes of delivery. It investigates the extent to which these firms have proven disruptive in their respective markets, their ability to expand regionally or globally, and future prospects.

Keywords

Mobile paymente-commerceAlibabaFlipkartJumiaMercado Libremarket capitalizationGross Merchandise Value
Type
Chapter
Information
Innovation from Emerging Markets
From Copycats to Leaders
 , pp. 122 - 149
Publisher: Cambridge University Press
Print publication year: 2021

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References

Barnett, W., & Mekikian, G. (2013). Mercado Libre. Stanford GSB, Case IB105.Google Scholar
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emarketer. (2020). Global ecommerce 2019. https://www.emarketer.com/content/global-ecommerce-2019.Google Scholar
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Munshi, N. (2019, December 10). Africa’s Amazon hopeful Jumia retreats from big expansion. Financial Times. Retrieved September 2019, from www.ft.com/content/a4f6ee1e-182b-11ea-9ee4-11f260415385.Google Scholar
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Veysset, T. (2019, November 2). « Jumia sera-t-il l’Amazon Africain ». Entreprendre. Retrieved September 2019, from www.entreprendre.fr/jumia-sera-il-amazon-africain/.Google Scholar

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