The information industry’s discursive performances have influenced everyone, including policy makers, privacy professionals, and ordinary users of technology. The campaign has seen its greatest success in the United States, where tech companies and their allies are actively undermining the push for a comprehensive national information privacy law, where studies show many people have given up on the hope that they can adequately protect their privacy online, and where many privacy professionals see corporate-friendly privacy discourses as ordinary, routine, and common sense.1