There is a tendency to treat African journalism fields as insignificant to scholarship unless the scholarly focus is on “improving” or “modernizing” them. This chapter argues against this tendency by arguing that African journalism is engaged in knowledge production and all its attendant politics. It argues that by taking a conflict such as Darfur as a locus, scholars can excavate the multiple discursive struggles over questions such as the role of African journalism, the place of African news organizations in global narrative construction about Africa, and the politics of belonging in which African journalists debate what it means to be African. Relying on field theory, postcolonial theory, and the sociology of knowledge, this chapter argues for a de-Westernization of journalism studies while cogently locating the origins of field theory in Algeria; thus connecting it not just to the colonial project but specifically locating field theory with a larger discourse of postcoloniality.