This chapter argues that, during the First World War, personal, partial, emotive and literary practices were fundamental to how transatlantic discourses about the war were managed, maintained, and ultimately resolved in favor of the Anglo-American alliance. It examines the different ways writers - for example, Rupert Brooke, John Masefield, Bertrand Russell, T. S. Eliot, Ezra Pound and Robert Frost - were mobilized by institutions like Wellington House, universities, newspapers and publishers. It considers writers’ and poets’ contributions to overlapping official and unofficial propaganda networks, and how this cultural exchange worked to “sell” particular interpretations and experiences of the conflict to reading publics.