Published online by Cambridge University Press: 12 December 2024
This introductory chapter was invited to serve the role of inspiring young people in social and personality psychology about research methods. I wrote it in a personal voice, telling stories and offering opinions about (a) the joy of doing research, (b) the challenges of doing research on “concepts” rather than visible things like cells and atoms, and (c) the importance of methods alongside theory – specifically an argument against the “theory-first” and “theory-as-all-important” view.
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