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14 - Language Research in Social Personality Psychology

from Part III - Deep Dives on Methods and Tools for Testing Your Question of Interest

Published online by Cambridge University Press:  12 December 2024

Harry T. Reis
Affiliation:
University of Rochester, New York
Tessa West
Affiliation:
New York University
Charles M. Judd
Affiliation:
University of Colorado Boulder
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Summary

Language is the natural currency of most social communication. Until the emergence of more powerful computational methods, it simply was not feasible to measure its use in mainline social psychology. We now know that language can reveal behavioral evidence of mental states and personality traits, as well as clues to the future behavior of individuals and groups. In this chapter, we first review the history of language research in social personality psychology. We then survey the main methods for deriving psychological insights from language (ranging from data-driven to theory-driven, naturalistic to experimental, qualitative to quantitative, holistic to granular, and transparent to opaque) and describe illustrative examples of findings from each approach. Finally, we present our view of the new capabilities, real-world applications, and ethical and psychometric quagmires on the horizon as language research continues to evolve in the future.

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Publisher: Cambridge University Press
Print publication year: 2024

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