Introduction

Cross-cultural analysis is one of the essential elements of the changed paradigm of thinking of modern man. It introduces a new dimension into the study of the problem of international communications, connected with the interaction of cultures, when any new state in any field of human activity can be read as a text, the semantic content of which loses its certainty, is blurred and appears for the person in an unexpected form. The multitude of possible interpretations turns any appeal to the emerging phenomenon into a problem, and often into an event. The manipulative technique of modern mass media, although it tries to impose certain stereotypes of perception, encounters a situation of resistance and is forced to take into account the moment of interpretation by the recipient of the received message. In this regard, television and the Internet have their own methods of forming a space for communication of intercultural interaction. These communication flows are embedded in the international politics of relations, sometimes obeying the political conjuncture of the moment, sometimes stimulating a favorable vector of emerging political relations. For all the importance of modern means of communications, they must still pay tribute to the steady trend of peoples’ perception of each other, which is in one way or another connected with the tradition of relations, with historical memory and the mutual politics of memory. In recent decades, politics of memory has become an active factor of substantiation and evidence in international affairs, sometimes obscuring the significance of practical issues. Peoples communicate, putting forward, along with political or economic demands, cognitive-psychological interpretations.