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44 - Social Identity Interventions

from Part III - Behavior Change Interventions: Practical Guides to Behavior Change

Published online by Cambridge University Press:  04 July 2020

By
Mark Tarrant ,
Catherine Haslam ,
Mary Carter ,
Raff Calitri  and
S. Alexander Haslam
Edited by
Martin S. Hagger ,
Linda D. Cameron ,
Kyra Hamilton ,
Nelli Hankonen  and
Taru Lintunen
Martin S. Hagger
Affiliation:
University of California, Merced
Linda D. Cameron
Affiliation:
University of California, Merced
Kyra Hamilton
Affiliation:
Griffith University
Nelli Hankonen
Affiliation:
University of Helsinki
Taru Lintunen
Affiliation:
University of Jyväskylä
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Summary

Groups are increasingly used to deliver behavior change interventions, but such interventions are seldom based on theory and research on social group processes. A consequence of this is that existing group interventions are often heterogenous and difficult to evaluate. The social identity approach addresses important questions relevant to the design and delivery of group interventions for supporting behavior change. Drawing on this approach, the social identity model of behavior change explains how group processes can be harnessed in behavior change interventions. The model prioritizes the establishment of shared social identity among intervention group members and outlines how, through six core group resources, social identification can shape delivery of intervention content to achieve behavior change. Evidence for the key resources specified in the model is presented, and a step-by-step guide provided, to support the operationalization of the model’s principles in practice.

Keywords

social identity model of behavior changesocial supportsocial influencegroup connectionmeaningnorm enactmentgroup agency
Type
Chapter
Information
The Handbook of Behavior Change , pp. 649 - 660
Publisher: Cambridge University Press
Print publication year: 2020

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