Book contents
- The Handbook of Behavior Change
- The Handbook of Behavior Change
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Sidebars
- Contributors
- 1 Changing Behavior: A Theory- and Evidence-Based Approach
- Part I Theory and Behavior Change
- 2 Changing Behavior Using the Theory of Planned Behavior
- 3 Changing Behavior Using Social Cognitive Theory
- 4 Changing Behavior Using the Health Belief Model and Protection Motivation Theory
- 5 Changing Behavior Using the Common-Sense Model of Self-Regulation
- 6 Changing Behavior Using the Model of Action Phases
- 7 Changing Behavior Using the Health Action Process Approach
- 8 Changing Behavior Using Self-Determination Theory
- 9 Changing Behavior Using Control Theory
- 10 Changing Behavior Using the Transtheoretical Model
- 11 Changing Behavior Using Integrative Self-Control Theory
- 12 Changing Behavior Using the Reflective-Impulsive Model
- 13 Changing Behavior Using Habit Theory
- 14 Changing Behavior by Changing Environments
- 15 Changing Behavior Using Integrated Theories
- 16 Changing Behavior Using Social Identity Processes
- 17 Changing Behavior Using Ecological Models
- 18 Changing Behavior Using Theories at the Interpersonal, Organizational, Community, and Societal Levels
- Part II Methods and Processes of Behavior Change: Intervention Development, Application, and Translation
- Part III Behavior Change Interventions: Practical Guides to Behavior Change
- Index
- References
16 - Changing Behavior Using Social Identity Processes
from Part I - Theory and Behavior Change
Published online by Cambridge University Press: 04 July 2020
- The Handbook of Behavior Change
- The Handbook of Behavior Change
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Sidebars
- Contributors
- 1 Changing Behavior: A Theory- and Evidence-Based Approach
- Part I Theory and Behavior Change
- 2 Changing Behavior Using the Theory of Planned Behavior
- 3 Changing Behavior Using Social Cognitive Theory
- 4 Changing Behavior Using the Health Belief Model and Protection Motivation Theory
- 5 Changing Behavior Using the Common-Sense Model of Self-Regulation
- 6 Changing Behavior Using the Model of Action Phases
- 7 Changing Behavior Using the Health Action Process Approach
- 8 Changing Behavior Using Self-Determination Theory
- 9 Changing Behavior Using Control Theory
- 10 Changing Behavior Using the Transtheoretical Model
- 11 Changing Behavior Using Integrative Self-Control Theory
- 12 Changing Behavior Using the Reflective-Impulsive Model
- 13 Changing Behavior Using Habit Theory
- 14 Changing Behavior by Changing Environments
- 15 Changing Behavior Using Integrated Theories
- 16 Changing Behavior Using Social Identity Processes
- 17 Changing Behavior Using Ecological Models
- 18 Changing Behavior Using Theories at the Interpersonal, Organizational, Community, and Societal Levels
- Part II Methods and Processes of Behavior Change: Intervention Development, Application, and Translation
- Part III Behavior Change Interventions: Practical Guides to Behavior Change
- Index
- References
Summary
Lewin (1951) recognized that it “is usually easier to change individuals formed into a group than to change any one of them separately” (p. 228). More than sixty-five years later, social identity theory (SIT; Tajfel & Turner, 1979) and self‐categorization theory (SCT; Turner et al., 1987; collectively referred to as the social identity perspective/approach) offer many insights into why and how this is the case. At the heart of the social identity perspective is a comprehensive and systematic theory of the “group,” which generated a new view of the self-process where humans are both individuals and group members with both personal (“I”) and social (“we”) identities. Importantly, social and personal identities can change and, in turn, so too can behavior. An important part of the behavior change “puzzle”, often overlooked by researchers, policy makers, and practitioners, is that it is necessary to engage not only the “I” or “me” but also the “we.” This chapter outlines the potential of social identity processes, including in-group norms and social influence, in advancing understanding of behavior change. Taken together, research and practice applying the social identity approach to behavior change demonstrate considerable promise in promoting change in group contexts and for multiple behaviors in multiple domains such as work, education, and community settings.
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- The Handbook of Behavior Change , pp. 225 - 236Publisher: Cambridge University PressPrint publication year: 2020