Since the reopening of borders after the end of the Gold War, Europe has seen the revival of diverse forms of mobility and movement going in different directions, such as labour migration from or entrepreneurial mobility towards the former socialist countries. More specifically, the creation of new markets as well as the displacement and relocation of industries and services to postsocialist Europe have resulted in various kinds of business mobility to Eastern Europe. In the case of Bulgaria, numerous foreign companies have established branches or moved their entire production there and as part of this process, entrepreneurs and managers followed this trajectory. A significant number of companies and investments as well as employees have come from neighbouring Greece. In this chapter, we will focus on this elite migration and on the new relationships of power that have emerged between Greek employers and Bulgarian employees.

Studies on migration and transnationalism in Eastern Europe have mostly focused either on the massive labour force movements coming from the former socialist countries towards Western and Southern European countries or on the role of NGOs and other international organizations going eastwards. Less attention has been given to the migratory movements of economic elites that have been constituted and/or reconstituted after the opening of borders and the emergence of new markets. Moreover, among the numerous anthropological studies on globalization that focus on elite mobility, postsocialist countries have been relatively neglected.