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Part II - Marketing and corporate responsibility

Published online by Cambridge University Press:  05 June 2012

Edited by
N. Craig Smith ,
C. B. Bhattacharya ,
David Vogel  and
David I. Levine
N. Craig Smith
Affiliation:
INSEAD, Fontainebleau, France
C. B. Bhattacharya
Affiliation:
European School of Management, Berlin
David Vogel
Affiliation:
University of California, Berkeley
David I. Levine
Affiliation:
University of California, Berkeley
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Global Challenges in Responsible Business , pp. 133 - 134
Publisher: Cambridge University Press
Print publication year: 2010

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