Introduction

Once risks have been analysed, the results must be assessed. This is true whether considering a project to be initiated, a product to be launched or an asset allocation to be adopted. Such analysis will generally involve trying to maximise (or minimise) one variable subject to a maximum (or minimum) permissible level of another variable.

Creating these variables will often involve applying particular risk and return measures to particular items. The different types of measures are described below, and choosing the appropriate one involves careful consideration.

The item to which risk and return measures are applied also requires some thought. These might be income or capital measures, and they might be prospective or retrospective. Income measures might be profit or earnings related, but cash flow might also be important, as liquidity problems can result in the closure of otherwise-profitable firms. Capital measures might relate to the share price of a firm, or the relationship between some other measure of assets and liabilities.

As well as determining the measures of risk and return to be used, and the items to which they should be applied, the level of risk that can be tolerated must be determined. This means visiting the concept of risk appetite. However, it is also important that risk appetite is placed in the context of other risk-related terminology.