The subject of Chapter 2 is the tradition of the apotheosis in Mesoamerica, principally Central Mexico. The chapter opens with the context of indigenous political and social organization, and a summary of Spanish penetration of Mexico from 1519. There follows a fictive reconstruction of dialogue between the Aztec ruler Moctezuma and his counsellors in order to offer one plausible, source-based scenario for how the ruling elite might have interpreted the advent of the Spaniards on the basis of rational, pragmatic considerations. The chapter then analyzes the response of Moctezuma and the Mexica, outlines the lack of evidence for an apotheosis in the Spanish and native chroniclers, and examines the significance of Nahuatl terminology, in particular the concept of teotl, which was the word often translated as “god.” The Quetzalcoatl myth (the notion of the identification of Cortés with the god Quetzalcoatl) is presented as a post-conquest construct, devised retrospectively to make sense of the momentous events. The tradition of pre-conquest omens is discussed. No evidence is found that the emperor Moctezuma treated Cortés as a god at their meetings.