There is an enduring tradition that the first Europeans in the Americas and Hawai’i were perceived as gods, a phenomenon known as “apotheosis” or “the act of turning men into gods.” The tradition is especially strong in relation to two historical figures: the Spanish conquistador Hernán Cortés in Mexico and the British navigator Captain James Cook in Hawai’i. It is, however, by no means confined to these two figures. Furthermore, considerable explanatory power is attributed to this divine identification: indigenous peoples apparently submitted before the demonstration of godly power. In the heyday of European imperialism – the nineteenth century and early twentieth century – this tradition was accepted uncritically by western historians. In the wake of decolonization, from the 1950s and 1960s, increasing interest in non-European perspectives on these early encounters caused historians to call this interpretation into question. Three key issues emerge: what evidence is there that such an apotheosis took place? If it did not, how did the tradition arise? And how did native peoples in fact perceive Europeans?