IMAGINING AMERICA

In the early decades of the 17th century, when the idea of the Swedish colony of New Sweden was conceived and realized, America had a vague place in popular consciousness. Knowledge of the new continent was rather limited, and early Swedish images of it were influenced by tales told by foreign travellers and sailors, by pictorial representations in prints and maps, and by news and reports published in foreign and domestic newspapers and broadsheets. These diverse accounts mixed fact with fiction and presented the continent as a confusing place.

America was often judged to be the materialization of a biblical paradise, a land of plenty promising quick and substantial profits. Such a version of the continent was presented by Willem Usselincx in his 1624 negotiations with Gustavus Adolphus to establish a Swedish colonial trading company, and promoted by Johan Risingh, New Sweden's last governor. The potential of the New World and benefits of a colonial venture were painted with broad strokes as an answer to the aspirations of the ambitious Swedish kingdom. Usselincx and Risingh argued, for example, that the New World and trans-oceanic connections were the major source of wealth of the Dutch Republic and Spain, and Sweden should follow the colonial path to enhance its economy, political status and culture. The perception of America as a seemingly boundless source for quenching European appetites and desires was also fuelled by reports of the legendary riches of the Spanish treasure fleet that occasionally appeared in Ordinari Post Tijdender (“Regular Mail Times”), founded in 1645.