Although notoriously imprecise designations dating from the nineteenth century, ‘the Balkans’ and ‘Ruritania’ have played surprisingly prominent roles in configurations of identity in modern British literature and culture. Building on existing research into cultural representations, this chapter seeks to provide a survey of British engagement with the region, real or imagined, from early modern to recent times. Drawing on a range of examples and taking into account travel accounts and historiographical texts as well as fiction, cinema, and theatre, it argues that representation of these purported regions straddled fact and fiction, as well as high and popular culture. British images of the Balkans and/or Ruritania reflected both shifts in literary currents and modes, and changes in Britain’s relationship to Europe and the world as a whole.