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7 - Employee Engagement

Published online by Cambridge University Press:  23 February 2023

Matthew Potoski
Affiliation:
University of California, Santa Barbara
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Summary

Many employees want a work life that aligns with their personal values. Employees who value the environment can feel increased workplace engagement when they believe their employer is genuinely working to reduce its environmental impacts. Better employee engagement can reduce labor costs through easier recruitment, stronger retention, and more productivity among employees. Some companies offer engagement programs that allow volunteer employees to work towards environmental goals as an additional feature of their employment. The case of Diana Glassman and TD Bank illustrates the challenges of developing and implementing effective environmental employee engagement programs. Important challenges for employee engagement programs include offering co-benefits that fit with employees and assuring employees that the environmental improvements and co-benefits are genuine. Glassman addressed these challenges by using employees’ peers to communicate about the engagement programs and aligning the engagement programs with TD Bank’s company culture.

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Publisher: Cambridge University Press
Print publication year: 2023

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  • Employee Engagement
  • Matthew Potoski, University of California, Santa Barbara
  • Book: Environmental Strategy for Businesses
  • Online publication: 23 February 2023
  • Chapter DOI: https://doi.org/10.1017/9781009106733.008
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  • Employee Engagement
  • Matthew Potoski, University of California, Santa Barbara
  • Book: Environmental Strategy for Businesses
  • Online publication: 23 February 2023
  • Chapter DOI: https://doi.org/10.1017/9781009106733.008
Available formats
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Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Employee Engagement
  • Matthew Potoski, University of California, Santa Barbara
  • Book: Environmental Strategy for Businesses
  • Online publication: 23 February 2023
  • Chapter DOI: https://doi.org/10.1017/9781009106733.008
Available formats
×