Book contents
2 - Basic Elements
from Part I - Introduction
Published online by Cambridge University Press: 26 June 2020
Summary
This chapter explains the universal psychological roots and “laws” that affect all media and entertainment products and services. The functionality of the Internet and the role of advertising is also covered along with accounting and valuation issues.
- Type
- Chapter
- Information
- Entertainment Industry EconomicsA Guide for Financial Analysis, pp. 48 - 86Publisher: Cambridge University PressPrint publication year: 2020
References
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