Book contents
- The Emoji Revolution
- The Emoji Revolution
- Copyright page
- Dedication
- Contents
- Figures
- Acknowledgements
- 1 The What, the Why and the Where of Emoji
- 2 Emoji and the History of Human Communication
- 3 Making Faces
- 4 Metaphors and Moral Panics
- 5 The Shaping Force of Digital Technology
- 6 People, Politics and Interpersonal Relationships
- 7 Diverse Identities
- 8 Creativity and Culture
- 9 The Emojification of Everyday Life
- Notes
- Index
9 - The Emojification of Everyday Life
Published online by Cambridge University Press: 04 July 2019
- The Emoji Revolution
- The Emoji Revolution
- Copyright page
- Dedication
- Contents
- Figures
- Acknowledgements
- 1 The What, the Why and the Where of Emoji
- 2 Emoji and the History of Human Communication
- 3 Making Faces
- 4 Metaphors and Moral Panics
- 5 The Shaping Force of Digital Technology
- 6 People, Politics and Interpersonal Relationships
- 7 Diverse Identities
- 8 Creativity and Culture
- 9 The Emojification of Everyday Life
- Notes
- Index
Summary
The final chapter looks at how emoji have been commercialized and the extent to which we’re now seeing the ‘emojification’ of modern society in much the same way that the late twentieth century was marked by a process of ‘Disneyfication’. Not only are brands and advertisers embracing emoji culture for marketing purposes, but the large tech companies are increasingly commodifying them as part of their commercial strategies. This is having implications for the evolution of language which are markedly different from what we’ve seen before and raises interesting ethical questions about the politics and economics of communication.
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- The Emoji RevolutionHow Technology is Shaping the Future of Communication, pp. 169 - 190Publisher: Cambridge University PressPrint publication year: 2019