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1 - Introduction

Published online by Cambridge University Press:  04 August 2022

Grace Qiao Zhang
Affiliation:
Curtin University, Perth
Ming-Yu Tseng
Affiliation:
National Sun Yat-Sen University, Taiwan
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Summary

Medical diagnoses and prognoses are often not clear-cut ‘facts’. Conveying these kinds of vague phenomena is a challenge to health professionals, but also a skill that they must master. This study analyses real-life medical data to generate communicative patterns and verified strategies that shape the ways in which professionals communicate uncertainty. The findings may help healthcare professionals to deliver medical information in ways more accessible to the public. Elasticity plays an integral role in imparting medical advice to patients effectively and affirming their choices. This study is the first to explore communication effectiveness in healthcare, paying special attention to the role of elasticity in language use and in an Australia–Taiwan comparison. This research adds a new dimension to the study of health communication and explores better ways to deliver medical information to the public, by challenging linear theories in linguistics and promoting non-linear concepts. Language cannot be totally held to a ‘correct’ standard, nor used just as one wishes. A ‘one size fits all’ rule for language use does not exist, and instead multiple standards guide our use of it.

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Chapter
Information
Elasticity in Healthcare Communication
A Cross-Cultural Perspective
, pp. 1 - 6
Publisher: Cambridge University Press
Print publication year: 2022

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  • Introduction
  • Grace Qiao Zhang, Curtin University, Perth, Ming-Yu Tseng
  • Book: Elasticity in Healthcare Communication
  • Online publication: 04 August 2022
  • Chapter DOI: https://doi.org/10.1017/9781108903134.001
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  • Introduction
  • Grace Qiao Zhang, Curtin University, Perth, Ming-Yu Tseng
  • Book: Elasticity in Healthcare Communication
  • Online publication: 04 August 2022
  • Chapter DOI: https://doi.org/10.1017/9781108903134.001
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Introduction
  • Grace Qiao Zhang, Curtin University, Perth, Ming-Yu Tseng
  • Book: Elasticity in Healthcare Communication
  • Online publication: 04 August 2022
  • Chapter DOI: https://doi.org/10.1017/9781108903134.001
Available formats
×