Chapter 7 argues that, if we are to halt humankind’s unrelenting exploitation of marine sources and sinks, we need to change our economic approach to oceans and coasts. It begins with addressing the underpricing of marine capital and their services and the underfunding of ocean and coastal conservation. Addressing these challenges must also be the focus of global collective action. The savings and revenues generated can also be allocated to support global funds and investments in marine capital and protection. However, more comprehensive cooperation between the international community, national governments and the private sector is required to develop global policies to protect vulnerable coastal populations, disappearing marine habitats, such as coral reefs and mangroves, and the deep sea.