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3 - Innovation and Antitrust Enforcement

Published online by Cambridge University Press:  05 June 2012

Daniel L. Rubinfeld
Affiliation:
University of California
John Hoven
Affiliation:
Antitrust Division of the U.S. Department of Justice
Jerry Ellig
Affiliation:
George Mason University, Virginia
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Summary

In evaluating markets with relatively homogeneous products and a fixed or slowly evolving technological base, the Antitrust Division of the Department of Justice (DoJ) often focuses on the price effects of potentially anticompetitive behavior. In dynamic industries, however, technological change and innovation receive particular attention. Innovation affects not only the prices that consumers pay for given products but, more important, the quality of products available in the marketplace. Moreover, the force of the innovation process can lead to dramatically higher-quality products being offered at lower prices to consumers in the future. An understanding of the particulars of competition in dynamic industries is, consequently, a vital part of a sound antitrust policy.

Some observers have questioned whether the antitrust laws are adequate to handle the complexities associated with rapidly innovating industries. The antitrust laws, of course, were passed initially to confront issues in “smokestack” industries in which rates of innovation were slow. However, the statutory standard set by Congress is a flexible standard that can be and has been applied to dynamic industries. The specifics of how that standard is to be applied remain open for serious debate. We are of the view that in dynamic innovative industries antitrust enforcement should be forward-looking as much as possible and that accelerated antitrust enforcement must be given serious consideration before the path of innovative activity is set in stone. We believe that this view has been borne out by antitrust activity at the Antitrust Division in recent years.

Type
Chapter
Information
Dynamic Competition and Public Policy
Technology, Innovation, and Antitrust Issues
, pp. 65 - 94
Publisher: Cambridge University Press
Print publication year: 2001

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