The Pragmatics of Framing and Visual Rhetoric
from Part I - Conflict Discourse in Newspaper Reporting
Published online by Cambridge University Press: 21 April 2022
Mainstream pro-war news media reporting of the 2003 Iraq War was highly sanitized in a way that reduced war coverage to a cinematic spectacle. The picture that was painted by the coalition mainstream media reporters was of a war free of images of suffering, destruction, dissent, and diplomacy, but full of sophisticated US weaponry, chivalrous “heroism” and militarist “humanitarianism.” The US control of news media framing (through censorship and embedding systems) shielded viewers from the “realities” of the battlefield through recourse to maneuvering “avoidance” strategies, such as the “dehistorization,” “depersonalization,” and “decontextualization” of the unfolding conflict. By muting dissenting voices, the pro-war coalition media frames manufactured an “interpretive dominance” that was inextricably structured in hegemony and social control.
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