In this chapter, we aim to contribute to the ongoing discussions involving legal entities, big tech, and governments by introducing several key topics and questions related to data privacy, decision-making, and regulation. We explore the balance between mathematical logic and social justice, the challenge of eliminating persistent biases through programming, and the extent of control and accountability humans should maintain over generative systems. We also consider whether machines should be held to the same ethical standards as humans and contemplate the role of the free market in shaping societal outcomes.

The chapter concludes with an examination of how data is monetized through Ad markets, its role in perpetuating bias, and the need to define personal data. Through these discussions, we hope to provide a foundation for deeper exploration and understanding of the complex issues surrounding data privacy, decision-making, and regulation.