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Chapter 12 - Setting the Right Objectives

from Part III - Challenges in Applying Data Science

Published online by Cambridge University Press:  29 September 2022

Alfred Z. Spector ,
Peter Norvig ,
Chris Wiggins  and
Jeannette M. Wing
Alfred Z. Spector
Affiliation:
Massachusetts Institute of Technology
Peter Norvig
Affiliation:
Stanford University, California
Chris Wiggins
Affiliation:
Columbia University, New York
Jeannette M. Wing
Affiliation:
Columbia University, New York
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Summary

This chapter focuses on the challenges in setting the clear and proper objectives of a data science application, a necessity when the goals are to predict, optimize, or recommend. The main challenges include the clarity of the objectives, the balance of benefits across affected parties, fairness (a specific topic within the topic of balance), and the impact of the objectives on an individual: manipulation, filter bubbles (though these affect society as well), privacy, and being human.

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Data Science in Context
Foundations, Challenges, Opportunities
 , pp. 187 - 205
Publisher: Cambridge University Press
Print publication year: 2022

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