In order to understand how our Creativity Templates approach compares with other creativity-enhancing methods we look at three possible approaches.

1. Methods for “ management of the ideation session” (brainstorming, the Six Thinking Hats, electronic brainstorming (EBS), decision-making management, etc.) vs. methods which affect or manage cognitive processes (thinking). The Creativity Template proposed in this book approach belongs in the second category.

2. Methods trying to enhance randomness, on the assumption that it is instrumental to creativity vs. methods which are analytical and focused. Our approach belongs to the second category.

3. Generalized vs. specific methods. It is often argued that the more generalized an approach, the weaker it is; the more specific the method, the stronger it is. One may notice that the approaches in the Creativity Template category act in a narrower content world and not in general problem-solving, and should therefore be stronger. The suggested method for new products is different from that for advertising, and we claim that it has to be applied verbatim to general organizational problem-solving. Indeed, in marketing our method had to be specifically adapted to each focused content world. On the one hand, the method thus lacks generality; on the other hand, its effectiveness is increased. The lack of generality requires adaptation of the method to each content world. However, we claim that this is a worthwhile undertaking.