In this chapter I acknowledge my own past complicity in muddying the waters about the benefits of creativity with the Sylvia Plath effect (a finding regarding creativity and mental illness). I note that most people can understand how Big-C and, often, Pro-c are positive things, innovation and economic benefits being considered to be good. Studies of mini-c and little-c, when they do focus on positive outcomes, often turn to academic achievement. Although there is a connection, it may not be strong enough to convince people who are not already interested in promoting creativity. I then discuss the importance of considering transformative creativity, or the type of creativity that can truly change the world (in a good way). However, I ultimately choose the more humanistic approach of emphasizing how creativity can benefit the creator in many small ways.