Composed by fifteenth-century Telugu poet Annamayya, this poem still echoes through the seven hills of Tirumala, which attract thousands of devotees each day from India and abroad. As described in the above verse, this place is surrounded by a huge mountain that extends for several miles. The deity that lives on this hill is popularly called “the God of Seven Hills”. North Indians call the deity “Balaji”; for south Indians, the deity is Sri Venkateswara and “the God Venkata of the Seven Hills” (Yedu kondala venakateswarudu in the local language Telugu). Although Sri Venkateswara is considered an avatāra of Viṣṇu, and most of the practices and rituals at the temple reflect a tradition of Śrī Vaiṣṇavism, a distinctive sect of Vaiṣṇavism that highlights the worship of Śrī, the consort of Viṣṇu.