Book contents
- Frontmatter
- Dedication
- Contents
- List of Tables, Figures, and Images
- Acknowledgments
- Preface: The U.S. Presidential Election of 2012
- Introduction
- 1 Political Marketing
- 2 Political Marketers
- 3 Political Brands
- 4 George W. Bush
- 5 Campaigning Effects
- 6 Citizen Consumers, Political Marketing, and Democracy
- Conclusion
- References
- Index
Frontmatter
Published online by Cambridge University Press: 05 June 2014
Book contents
- Frontmatter
- Dedication
- Contents
- List of Tables, Figures, and Images
- Acknowledgments
- Preface: The U.S. Presidential Election of 2012
- Introduction
- 1 Political Marketing
- 2 Political Marketers
- 3 Political Brands
- 4 George W. Bush
- 5 Campaigning Effects
- 6 Citizen Consumers, Political Marketing, and Democracy
- Conclusion
- References
- Index
- Type
- Chapter
- Information
- Consumer DemocracyThe Marketing of Politics, pp. i - viPublisher: Cambridge University PressPrint publication year: 2014