Chapter 4 illustrates and discusses in detail the steps taken to evaluate the research questions. It first clarifies the methodological approach and then introduces the study design. The declared aim is to create a study that combines the larger number of tokens per speaker created by an experimental framework with the sample diversity and natural environment needed for sociolinguistic analyses. Further sections deal with the sample and the procedure. In this study, seventy-nine speakers with various gender, ethnicity, and age profiles were asked to complete naming tasks, a reading task, a re-narration and a free interview with a meta commentary section.