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4 - The Splendour of Storytelling

Published online by Cambridge University Press:  30 May 2024

Simon Hall
Simon Hall
Affiliation:
University of Cambridge
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Summary

Storytelling is the magic ingredient for ensuring your messages make an impact and are remembered. But, to work well, stories require certain ingredients, including a classic narrative structure, jeopardy, pace and the use of character in telling them.

Keywords

Storytellingstructurepacejeopardycharacter
Type
Chapter
Information
Compelling Communication
Writing, Public Speaking and Storytelling for Professional Success
 , pp. 93 - 120
Publisher: Cambridge University Press
Print publication year: 2024

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