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9 - Getting Truth into Business

Published online by Cambridge University Press:  27 March 2025

Mike Berners-Lee
Affiliation:
Lancaster University
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Summary

This chapter assesses what role businesses need to play in the transisiton to a sustainable future. It details the corporate attempts to debunk climate science and the ever-sophisticated art of greenwash. By exploring examples of both, the reader is enabled to think more critically about the role of business in society. It also looks at corruption and cover-ups and how neither have a place in an Anthropocene-fit business or industry. Finally, it gives examples of companies who are showing an ethical and sustainable way forward for the future.

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Chapter
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A Climate of Truth
Why We Need It and How To Get It
, pp. 193 - 211
Publisher: Cambridge University Press
Print publication year: 2025

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